Producing relevant content is important for B2B marketing — but why?
A look into why you should tap into your customers' search intent and figure out how to serve content that's relevant and informative.
Intersection.
The Titan ONE Blog | Brand. Content. Creative. Campaigns. Measurement. Personalization.
4 must-have details for your B2B buyer persona
Part 3: The importance of the Buyer Persona in B2B Inbound Marketing
4 key tactics to help create your B2B buyer persona
Part 2: The importance of the buyer persona in B2B Inbound marketing
The B2B buyer persona: Nail it and see your KPIs soar
Part 1: The importance of the B2B buyer persona in Inbound Marketing
inbound,
inbound marketing,
marketing,
marketing strategy,
B2B,
buyer persona,
persona,
Strategic Content Marketing
What we've been hearing about marketing strategy and choices...
We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep...