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Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

Producing relevant content is important for B2B marketing — but why?
By Rubain Manzoor On February 16, 2021

Producing relevant content is important for B2B marketing — but why?

There’s so much info online, it’s hard to break through the clutter and capture your audience’s attention. But it's doable by creating relevant content.
( read )

Tags: inbound, inbound marketing, marketing,

4 must-have details for your B2B buyer persona
By Claire Varty On July 9, 2020

4 must-have details for your B2B buyer persona

Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.
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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona
By Claire Varty On June 23, 2020

4 key tactics to help create your B2B buyer persona

Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.
( read )

Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar
By Claire Varty On June 18, 2020

The B2B buyer persona: Nail it and see your KPIs soar

Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
( read )

Tags: inbound, hubspot, inbound marketing,

What we've been hearing about marketing strategy and choices...
By Scott Lanaway On April 9, 2018

What we've been hearing about marketing strategy and choices...

We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...
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Tags: inbound, inbound marketing, marketing,

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