Titan ONE Blog - Strategy. Brand. Inbound Content.

Producing relevant content is important for B2B marketing — but why?

By Rubain Manzoor On February 16, 2021

Producing relevant content is important for B2B marketing — but why?

There’s so much info online, it’s hard to break through the clutter and capture your audience’s attention. But it's doable by creating relevant content.

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Tags: inbound, inbound marketing, marketing,

Top 5 benefits of using HubSpot’s CRM tool

By Mark Glucki On November 13, 2020

Top 5 benefits of using HubSpot’s CRM tool

Create a frictionless experience for your prospects and customers. Discover the benefits of using HubSpot to manage your marketing efforts.

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Tags: inbound, hubspot, inbound marketing,

Boost your SEO content strategy with inbound marketing

By Claire Varty On October 16, 2020

Boost your SEO content strategy with inbound marketing

Improve your SEO content strategy and learn how inbound marketing can help you get in front of your target audience.

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Tags: inbound, marketing, marketing strategy,

4 must-have details for your B2B buyer persona

By Claire Varty On July 9, 2020

4 must-have details for your B2B buyer persona

Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.

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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona

By Claire Varty On June 23, 2020

4 key tactics to help create your B2B buyer persona

Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.

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Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar

By Claire Varty On June 18, 2020

The B2B buyer persona: Nail it and see your KPIs soar

Learn about the importance of the B2B buyer persona for your inbound marketing efforts.

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Tags: inbound, hubspot, inbound marketing,

The Inbound Buyer's Journey | Decision Stage – Why You?

By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Decision Stage – Why You?

In the Decision stage of the Buyers Journey, it's time to show your prospect why your solution or product is the right choice. Learn more...

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Tags: inbound, digital marketing, inbound marketing,

The Inbound Buyer's Journey | Consideration – Educate Your Prospects

By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Consideration – Educate Your Prospects

The consideration stage is a crucial period for B2B organizations. It’s also known as the middle of the funnel, or the evaluation phase. Learn how to make the most of it in your marketing.

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Tags: inbound, marketing tactics, marketing strategy,

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You

By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You

The awareness stage represents the earliest part of the Buyer’s Journey, and is also commonly known as the top of the marketing funnel. Learn how to make the most of it in your marketing.

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Tags: inbound, marketing, awareness,

What we've been hearing about marketing strategy and choices...

By Scott Lanaway On April 9, 2018

What we've been hearing about marketing strategy and choices...

We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...

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Tags: inbound, inbound marketing, marketing,