Welcome to the Titan Blog

Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

‘Growth marketing’ has become a self-reflexive trope.
By Scott Lanaway On May 31, 2022

‘Growth marketing’ has become a self-reflexive trope.

The term ‘growth marketing’ has essentially gone meta. A form of business theatre that is, in many ways, no longer connected to its original intent.
( read )

Tags: marketing, brand, brand strategy,

I wanted a coffee - I ended up with an electric motorbike
By Scott Lanaway On May 9, 2022

I wanted a coffee - I ended up with an electric motorbike

We're exploring brands who are leading with true purpose in their evolutions. This is the story of Beachman electric motorbikes.
( read )

Tags: marketing, brand, brand strategy

Our evolution to Titan ONE
By Scott Lanaway On January 13, 2022

Our evolution to Titan ONE

Our brand has evolved into Titan ONE. And it's all about connecting with purpose.
( read )

Tags: marketing, B2B, Sales and Marketing,

What I’ve learned from 25 years in business
By Scott Lanaway On May 2, 2021

What I’ve learned from 25 years in business

After 25 years in business (Titan Creative was founded in 1996), here are a few things we've learned along the way...
( read )

Tags: marketing, B2B, CX,

The human experience revolution
By Scott Lanaway On April 7, 2021

The human experience revolution

While there's a justified focus on CX, focusing on 'human experience' (HX) will result in better outcomes for companies, customers and employees.
( read )

Tags: marketing, B2B, Sales and Marketing,

The funnel isn’t dead – it has morphed into a flywheel.
By Mark Glucki On March 14, 2021

The funnel isn’t dead – it has morphed into a flywheel.

You’ve probably heard marketers say the traditional marketing funnel is dead. But it’s not – it has evolved into a marketing flywheel.
( read )

Tags: marketing, B2B, Sales and Marketing,

Producing relevant content is important for B2B marketing — but why?
By Rubain Manzoor On February 16, 2021

Producing relevant content is important for B2B marketing — but why?

There’s so much info online, it’s hard to break through the clutter and capture your audience’s attention. But it's doable by creating relevant content.
( read )

Tags: inbound, inbound marketing, marketing,

HubSpot's Sales Hub: 7 features your Sales team will want
By Scott Lanaway On December 14, 2020

HubSpot's Sales Hub: 7 features your Sales team will want

Learn how to sell smarter and faster with HubSpot’s Sales Hub — an easy-to-use platform that your sales team will love using.
( read )

Tags: hubspot, inbound marketing, marketing,

HubSpot Marketing Hub: All your marketing tools and data — together.
By Scott Lanaway On December 7, 2020

HubSpot Marketing Hub: All your marketing tools and data — together.

HubSpot Marketing Hub is a powerful tool that can help your business execute a fully integrated marketing strategy using one simple platform.
( read )

Tags: digital marketing, hubspot, inbound marketing,

How important is a content audit for your business?
By Mark Glucki On October 30, 2020

How important is a content audit for your business?

Learn why your business needs to conduct a content audit with your very own template!
( read )

Tags: marketing, marketing tactics, marketing strategy,

Boost your SEO content strategy with inbound marketing
By Claire Varty On October 16, 2020

Boost your SEO content strategy with inbound marketing

Improve your SEO content strategy and learn how inbound marketing can help you get in front of your target audience.
( read )

Tags: inbound, marketing, marketing strategy,

What next? Steps to completing your B2B buyer’s journey expedition
By Claire Varty On October 2, 2020

What next? Steps to completing your B2B buyer’s journey expedition

Part 2 of our blog series on your step-by-step guide to creating your B2B buyer's journey.
( read )

Tags: inbound marketing, marketing, B2B,

The B2B buyer persona: Nail it and see your KPIs soar
By Claire Varty On June 18, 2020

The B2B buyer persona: Nail it and see your KPIs soar

Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
( read )

Tags: inbound, hubspot, inbound marketing,

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You
By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You

The awareness stage represents the earliest part of the Buyer’s Journey, and is also commonly known as the top of the marketing funnel. Learn how to make the most of it in your marketing.
( read )

Tags: inbound, marketing, awareness,

What we've been hearing about marketing strategy and choices...
By Scott Lanaway On April 9, 2018

What we've been hearing about marketing strategy and choices...

We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...
( read )

Tags: inbound, inbound marketing, marketing,

Amazing, wonderful, endless choice.
By Scott Lanaway On October 24, 2017

Amazing, wonderful, endless choice.

Is more choice always better when it comes to marketing strategies and tactics?
( read )

Tags: inbound, digital marketing, agency,

VIEW MORE

Stay on top of the latest in strategic integrated content with our monthly Titan ONE newsletter.